Brand-name Organization Makes Brand-name Exhibition
Zhenwei Exhibition Deducts the New Connotations of Exhibition & Conference
A grand stage for the competition between the Fortune-listed Global Top 500 enterprises
-------- Deep report on the fifth largest petroleum show in the world
The global top 500 enterprises presented at cippe2007 in succession
“Very rare!”---UFI puts a high value on cippe2007
The opening ceremony of the 7th China International Petroleum & Petrochemical Technology and Equipment Exhibition (abbr. cippe2007) opened with a bang at 9:30am on April 3rd, 2007. In the crowded square, there were above ten thousands of people with different complexion from many different countries. It was said that several leaders from China National Petroleum Corporation (CNPC), Sinopec, China National Offshore Oil Corporation (CNOOC) and Energy Bureau of National Development and Reform Commission presented at the ceremony. Also presented at the ceremony were 27 diplomats from different countries, including 9 ambassadors and 12 commercial counselors. In recent years, energy is always a hot topic for Chinese and foreign media as well as an important topic increasingly concerned by people both in political and economic field. So many oil equipment giants and foreign diplomats showed flag at cippe2007 and it follows that energy and petroleum has become more and more popular in China.
In the centre hall (hall 1), the special stand of the biggest gas giant in the world – GAZPROM struck everyone's eyes at first. Alongside it were CNPC, CNOOC and the offshore oil transportation giant from the Netherlands----DOCKWISE SHIPPING B.V.; while in the hall 2, the U.S. Pavilion beat the band especially. It was estimated that its exhibit space attained 2,000 square meters. Besides, over 70 important petroleum equipments companies from US such as GE, 3M, INGERSOLL RAND, EMERSON, TYCO, TECO-WESTINGHOUSE, NATIONAL INSTRUMENTS and HOUSTON PETROLEUM SERVICES presented at the show as well to enter the global market directly. Opposite U.S. Pavilion was German Pavilion, which was made up of over 50 companies and its exhibit space reached nearly 1,400 square meters.
Moreover, 9 national pavilions such as US, Germany, France, Russia, Italy, the UK, Demark, Netherlands, Iran, Japan and Singapore. There were national flags waving everywhere and lots of special stands in different styles in the exhibition hall. Also, several exhibitors among the Global Top 500 enterprises participated in cippe2007 as well, for example, ABB, TOSHIBA, MITSUBISHI, NSK, HITACHI, CUMMINS POWER GENERATION, LINDE AND ATLAS COPCO and so on, which embodied the high profession and authority of cippe. In addition, the following renowned domestic petroleum equipment giants also presented at cippe, such as BAO STEEL, CNPC BAOJI OILFIELD MACHINERY, BPM, RG PETRO-MACHINERY, SHENGLI HIGHLAND, SICHUAN HONGHUA, SJS, ZHONGCHENG MACHINERY, WAROM GROUP, etc. The level of their setting up was no less than those international companies' and the average exhibit space attained above 100 square meters.
Mr. Paul Woodward, manager of UFI Pacific Chapter, visited cippe for viewing and emulating show qualifications. He praised the high-level organization, normative service providing, high proportion of international exhibitors and visitors. He said, “Cippe is a very rare and international petroleum show in mainland China and its international exhibitors takes up over 45%.”
It was said that cippe2007 got an attendance of 11 national pavilions including US, GERMANY, FRANCE, RUSSIA, ITALY, UK, DENMARK, NETHERLANDS, IRAN, JAPAN,SINGAPORE , etc. and 629 well-known exhibitors from 33 countries and regions, of whom 26 were among the Fortune-listed Global Top 500 enterprises. A lot of international enterprises brought their global most advanced technologies & equipment, and domestic enterprises showcased their self-innovative products as well as products with complete proprietary intellectual property rights, which all reached or closed to the international advanced level. Some of them even had broken foreign enterprises' technology monopoly and meant a landmark in China petroleum technology and equipment history.
Also, it was estimated that cippe2007 attracted more than 30,000 professional visitors from 43 countries and regions. 112 media both at home and abroad from 37 countries and regions reported this event. Several authoritative media such as Dow Jones, Newsday, Wikipedia, Xinhua News Agency and CCTV also paid high attention to cippe2007.
Keeping progressive increase at a high speed year in year out
Cippe2008 will be moved to the New China International Exhibition Center
A successful exhibition is not only a platform for gaining popularity and severs as a bridge for promoting exhibitors' business, but it should more reflect market characters and trends, through which exhibitors can discern the latest market trends so as to further nail their business strategy logos and objectives in medium and long term. Cippe, with its keen touch, seizes every business opportunity and continuously provides the exhibitors with the motivity for creating core values and the latest and most authoritative market information. These two points can be full embodied through 2007China Offshore Summit. CNPC discovered 1 billion tons recoverable reserves of oilfield in Pohai Gulf, and it was estimated that China pipeline engineering would construct 20,000 kilometers pipelines in the near two yeas, which was full of business opportunities for international enterprises. In view of this, the organizer established this link appropriately and duly and finally gained fruitful results. With the subject of the hot topic of international offshore oil industry, Chinese market analysis, strengthening international cooperation, exploitation of offshore oil together, cooperation and key technology for exploration and production of deep sea oil and the comprehensive solution for offshore oil industry, the summit drew 200 companies. “But in fact, we are only prepared for 100 participants initially.” Mr. Liu Hao, the project manager of cippe from Zhenwei Exhibition Group, told the reporter.
Zhenwei International Petroleum Exhibition also held other three brand exhibitions alongside with cippe2007: China International Oil and Gas Exhibition (ciooe), China International Exhibition on Equipment of Pipeline and Oil and Gas Storage and Transportation (CIPE) and China International Explosion Protection Electric Technology and Equipment Exhibition. Besides, they also held China Petroleum & Petrochemical Industry and Equipment – Market and Development Seminar and several sessions of technical seminar. Many international experts and authorities presented at the seminars and gave their brilliant speeches respectively. On the spot, the reporter found that it was very difficult to get an entrance ticket. Lots of people had no access to them due to the space constraints.
China International Petroleum & Petrochemical Technology and Equipment Exhibition (cippe) has been hold for 7 sessions successfully. Cippe enlarge exhibit space from 4,725 square meters of 176 exhibitors to 31,000 square meters of 629 exhibitors this year. Billed as the largest petroleum exhibition in Asia, and also one of the world's top five petroleum shows. Cippe is one of the 22 shows in mainland China that carry certification from the Union of International Fairs (UIF). Also only one carries certification from the UIF in China petroleum and petrochemical field. From start organize cippe, they decide to face to international market. While cippe has experience hard time, but with more attention of enterprises and more strength. In the recent 3 years, cippe has kept increase 30% speed every year and will with 30% speed continues development said by Zhenwei Exhibition Group chairman Zhang Xueshan.
According to the Mr. Zhang says cippe will attain 10, 0000 square meters on 2010.
Organizer Zhenwei says about 116 companies are unable to represent themselves at the show such as SJ PETRO, ZYT PETRO, CATERPILLAR and CEEG. Also, due to the same reason, a lot of renowned international companies had limited access to the exhibit space, such as SIEMENS, GAZPROM, INGERSOLL RAND, BPM and RG. While at lot more have limited access to the exhibition area due to space constraints. In order to ease this situation, Beijing Zhenwei will relocate next year's show, cippe2008, which will run from April 7 to 9, to New China International Exhibition Center, one of the largest exhibition halls in China. It is expected that the exhibit space will attain 50,000 square meters. Till now, more than 320 enterprises have reserved their exhibit space for cippe2008.
Zhenwei is one of most influence and large scale exhibitions of organization in China, 2006 has been appraised is One of the 10 most influential companies in china exhibition industry, 2006, Zhenwei group gather exhibition career, media career and information career three large businesses, headquarters in Guangzhou and has Guangdong Zhenwei, Guangzhou Mesago Zhenwei, Beijing Zhenwei, Shannxi Zhenwei, Xinjiang Zhenwei, one Joint Venture Company and five wholly owned subsidiary companies
Zhenwei Group has hold more than ten great international show in China, such as Guangdong Zhenwi and Germany Mesago Group joint venture, has been founded Guangdong Mesago Zhenwei Exhibition Company, they has organized The Food and Drink Processing and Packing Industry Exhibition, and Machine Tool and Hardware Tool Exhibition has attained more than 23,000 square meters, billed one of great exhibition in southeast Asia. The Textile Exhibition has hold on Guangzhou organized by Guangdong Zhenwei has been regards as one of three great exhibitions in China and the exhibit spaces has attained 25,000 square meters. Zhenwei Petroleum Exhibition organized by Beijing Zhenwei, billed as the largest petroleum exhibition in Asia, and also one of the world's top five petroleum exhibitions. Besides that, The Hotel Textiles Exhibition, International Exhibition for Aluminum Industry, exhibition for Copper Industry, exhibition for Titanium Industry exhibition will hold in Beijing both have large scale.
The China Exhibition on Heat and Warm Supply & Air Conditioner Boiler Technological Equipments organized by Shannxi Zhenwei. Has been regards as number one exhibition on heat and warm supply in China. International Electric Power Electrician and Electric Automation Exhibition has been regards as the second great exhibition in China. The International Agricultural Fair of Xinjiang exhibition has attained 13,000 square meters, The Xinjiang cippe exhibition is the second large in China.
The China International Metallurgical Technology and equipment exhibition all is in one of the first top three exhibitions in China
All of exhibition organized by Zhenwei, the increase rate is more than 30% every year, some exhibitions has been hold 6 sessions and others has been hold 9 sessions, all that under the best increase time of exhibition scale. If according to the increase speed now, Zhenwei Exhibition will become nation brand and great International brand in the short time.
GE Oil and Gas, the best one of the top world class 500 companies, said that,” We are so careful for choosing the exhibition, but we think that Zhenwei organized cippe so excellent, we got more surprised. There are more professional visitors crowd our stand. We thought that this is a world class petroleum exhibition. We will participate in cippe next time.”
The exhibition whether succeed lie on the exhibitor's whether satisfaction. At present, the professional exhibition has different quality, almost each exhibition all express “The Best” “Number One” such as glossary, but “Zhenwei exhibition” that will show itself action deduct the new connotation of high quality exhibition.
Zhenwei hyperlink（www.cippe.com.cn）
Zhenwei has trained an outstanding professional team in exhibition industry through 10 years hard work.
The first non-state-operated exhibition company as a UFI member in China.
Ranking the first three among China Top-10 non-state-operated exhibition companies.
One of the 10 most noticeable companies in exhibition industry, 2005.
One of the 10 most influential companies in china exhibition industry, 2006.
The earliest China-Germany joint venture exhibition company in China.
Entering the rank of the world top-class exhibition organizers' club.
Cippe(one of the world's top-5 petroleum exhibitions), a brand exhibition under Zhenwei, has been appraised as the most successful exhibition case in China.
28th May 2007, 21: 26: 01 中国经营报 肖凌
